AAFA Branding and Visual Identity Guidelines
THE ALL-AMERICAN FENCING ACADEMY LOGO
The All-American Fencing Academy sword and shields logo is the keystone of our visual identity and is used on all communications materials. Using it consistently will enhance the world’s recognition of who we are. There are also authorized variations including filled, outline, with and without title. The All-American Fencing Academy also has authorized special occasion logo designs.
THE ALL-AMERICAN FENCING ACADEMY FENCERS
The All-American Fencing Academy uses the image of fencers to strengthen the identification of the Academy in relation to the Olympic sport of fencing. Rather than use various forms of images of fencing to link the Academy to Olympic fencing.
The All-American Fencing Academy Fencers image should never be used as the sole brand identifier or logo for the All-American Fencing Academy. It is not used on letterhead documents. It is commonly found as a design element on All-American Fencing Academy t-shirts and flyers.
The All-American Fencing Academy also has a sonic brand that you hear in video and audio productions. The sonic brand was created by Matthew Woods VO.
The All-American Fencing Academy utilizes several slogans for marketing and advertising. These include:
- Try fencing. We dare you not to love it.
- We all played swords.
The All-American Fencing Academy Utilizes the Sucrose family of fonts designed by Ryan Martinson of the Yellow Design Studio. The font is intended to convey an Americana feel but with a little bit of modernism.